Rock musicians, sports stars, beauty coaches, politicians, TV stars, painters, garden or animal lovers and of course the flower shop around the corner – they all constantly post new posts on their Instagram channels.
And countless Influencer live from the social platform and finance their living with the help of profitable advertising for suitable products.
Read everything you need to know about the vast Instagram universe here.
What is Instagram?
✔︎ Instagram, (the name is a combination of instant camera and telegram), is one of the most popular social media platforms in the world and an increasingly important place for digital culture and marketing.
✔︎ Instagram is financed solely through advertising and thus generates constantly increasing billions in revenue.
✔︎ Instagram users can express their own creativity on their profile, communicate with others, but also discover new content and areas of interest.
This is the story of Instagram
The original idea of Instagram's founders was to provide an easy way to edit photos with filters and share them with friends. Instagram was developed by Kevin Systrom and Mike Krieger and first released in October 2010.
Meta includes not only Instagram and Facebook, but also WhatsApp
In April 2012, Instagram was acquired by Facebook Inc. (now Meta Platforms Inc.) for approximately $1 billion in cash and stock. This acquisition helped Instagram further expand its user base and features.
Instagram is now a social network that is primarily focused on sharing photos and videos.
This is what Instagram can do
Instagram features allow users to create, share and discover their own content. They can also interact with other users and shop.
- Feed: Share and view photos and videos.
- Stories: Ephemeral photos and videos that disappear after 24 hours.
- Reels: TikTok-style short videos with music and effects.
- Instagram: Longer videos that exceed the feed length.
- Direct Messages (DMs): Private messages and chats.
- Explore: Discover new content based on interests.
- Shopping: Buy and sell products directly in the app.
- live: Real-time video broadcasts with followers.
By the way: If you are tired of the app, you can Delete Instagram account temporarily or permanently.
Which apps belong to Instagram?
There are apps for editing images that belong to Instagram and you can download them from your AppStore. The following apps belong to Instagram:
- boomerang created by short, repeating video clips.
- layout makes photo collages.
- Hyperlapse helps in recording time-lapse videos.
Revenue and importance of Instagram
Instagram generates its revenue primarily through advertising. For 2021, the estimate was more than $25 billion in advertising revenue for the company.
Since its founding, the platform has developed into one of the most influential social networks with an ever-increasing number of followers worldwide. Instagram plays an important role in influencer culture, digital marketing and the personal expression of its users.
With over a billion active users per month, Instagram is becoming an increasingly important place for brands to promote their products. Every user can Earn money with Instagram. For many, however, Instagram is primarily a platform for networking with one another.
What are followers?
Instagram follower counts show how many users are following a particular Instagram account. This number indicates how many people can regularly see that account's posts in their feed.
Why are they so important? High follower numbers increase the popularity of an account. They offer the owner more opportunities for influence, marketing and possibly high income.
Where can you find the follower numbers?
✔︎ On the Instagram user's profile. When you visit their profile, you can see the number of followers directly under the profile name and bio. Here you can also find the number of people the user follows and the number of posts they have published.
What distinguishes Instagram and Facebook
Basically: Instagram is ideal for fast, visual communication, while Facebook offers a more comprehensive platform for content and, above all, for discussions.
Facebook and Instagram belong to Meta
The focus on Instagram is on photos and videos. Facebook has more text, articles and links to different content.
The target groups also differ. While Instagram appeals to younger users (teenagers to young adults), Facebook is aimed at a broader age group and also older users.